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Zuboff the age of surveillance capitalism
Zuboff the age of surveillance capitalism






“It wasn’t just about electing someone into power that had the intent of killing so many people,” she says. And in doing so we’re not taking responsibility for the products that we build.” Writing ourselves out of the equation produces systematic ambivalence on par with what the philosopher Hannah Arendt called the “banality of evil” – the wilful and cooperative ignorance that enabled the Holocaust. “And yet we use these modifiers in our language about artificial intelligence. “You would never say ‘my racist toaster’ or ‘my sexist laptop’,” she said in a Ted Talk from 2018.

zuboff the age of surveillance capitalism

Moral outsourcing, she says, applies the logic of sentience and choice to AI, allowing technologists to effectively reallocate responsibility for the products they build onto the products themselves – technical advancement becomes predestined growth, and bias becomes intractable. It was Chowdhury’s 2am brain that first coined the phrase “moral outsourcing” for a concept that now, as one of the leading thinkers on artificial intelligence, has become a key point in how she considers accountability and governance when it comes to the potentially revolutionary impact of AI.








Zuboff the age of surveillance capitalism